[Note: This post is co-authored by RainMaking Oasis and Jonathan Hollenberg of HawkPartners, a marketing strategy and research firm for Fortune 500 companies.] In our prior two posts Customer Experience (CX) Part 1 – Is It Different than Customer Service and Customer Experience (CX) Part 2 – Mapping the Client Journey, we discussed the difference…
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Despite all the talk about clients not being loyal anymore and only being interested in pushing matters to the least expensive “bidder,” many things about relationships still matter to most clients. In our last blog post Sales and Service: The Loyal Client Lifecycle, we touched upon some of the ways to nurture and advance client relationships….
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Law firms continue to compete aggressively for new clients and new work from existing clients. We know from recent surveys by Citi and Altman Weil that client demand for outside lawyers remained flat in 2016 and is expected to do so again in 2017. With the same or less work to go around, this means…
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Law firms are facing stiff competition when it comes to holding onto their clients, much less gaining market share. Given the flat growth in available legal work, law firms have been having to “steal” work from other firms to gain share. BTI Consulting’s Market Outlook and Client Service Review 2017 reports that while legal spending…
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In Part 1 of 3: The Next Normal – Will the Traditional Law Firm Model Survive?, we suggested that the traditional firm model will not survive in the future (or perhaps even the present for many.) The law firm or legal service organization of the future will employ numerous types of people who have various skills,…
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This article is the first in a series to look at the “Next Normal” for law firms. Part 1 focuses on the traditional law firm model and why it is unlikely to remain as it is, Part 2 focuses on lawyer skills and talent management in the future, and Part 3 will address whether and…
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Two things are clear right now. First, dramatic changes have already occurred and will continue to occur in the legal profession (actually, most are affecting all sectors of the economy.) Second, these and other new changes will be permanent, i.e., this is not a pendulum swing that will swing back. The marketplace is driving these…
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“Value” is one of the most commonly used buzzwords of the first part of this century. Everyone is talking about it, promoting it, writing about it, offering it, demanding it, trying to measure it and bragging about it. First, let’s start with the Merriam-Webster definition of value: 1: a fair return or equivalent in goods,…
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The Merriam-Webster Dictionary defines col•lab•o•ra•tion [kuh-lab-uh-rey-shuh n] as: (1) the state of having shared interests or efforts (as in social or business matters;) (2) the work and activity of a number of persons who individually contribute toward the efficiency of the whole. In today’s business environment, technology tools and platforms facilitate effective collaboration. So there…
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In our last blog post In 2013, Will More Firms Finally Understand that Client Feedback = Better Revenue and Profitability?, we discussed why it is critical to seek feedback from clients and to ensure that they are not only satisfied but extremely satisfied. Extremely satisfied clients lead to truly loyal clients who are much more profitable to…
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