Customer Experience (CX) Part 2 – Mapping the Client Journey

04.26.17 | Posted By: Susan Duncan
[Note: This post is co-authored by RainMaking Oasis and Jonathan Hollenberg of HawkPartners, a marketing strategy and research firm for Fortune 500 companies.] As discussed in our first post Customer Experience (CX) Part 1 – Is It Different than Customer Service, customer satisfaction often focuses on narrow and discrete touch points that clients are exposed Read More

Customer Experience (CX) Part 1 – Is It Different from Customer Service?

04.12.17 | Posted By: Susan Duncan
Providing exceptional and consistent client service is critical to your firm’s success, but to be a real winner, you will have to deliver an exceptional client experience (CX).  With clients now in the driver’s seat and law firms aggressively competing to hold on to clients or take work away from others, we know that excellent Read More

Healthy Client Road Map: 25 Tips to Keep Clients Happy, Satisfied and Loyal

03.01.17 | Posted By: Susan Duncan
Despite all the talk about clients not being loyal anymore and only being interested in pushing matters to the least expensive “bidder,”  many things about relationships still matter to most clients.  In our last blog post Sales and Service: The Loyal Client Lifecycle, we touched upon some of the ways to nurture and advance client relationships. Read More

Sales and Service: The Loyal Client Life Cycle

02.15.17 | Posted By: Susan Duncan
Law firms continue to compete aggressively for new clients and new work from existing clients.  We know from recent surveys by Citi and Altman Weil that client demand for outside lawyers remained flat in 2016 and is expected to do so again in 2017.  With the same or less work to go around, this means Read More

Are Your Clients Turning into Customers?

02.19.14 | Posted By: Susan Duncan
What’s the difference between a client and a customer? Lawyers, like other professional service providers, consider the term client to be more prestigious and most eschew any reference to clients as customers. But it may just be time to reconsider. First, clients are beginning to act more like custmers and second, law firms could benefit Read More

The Future is Here: 10 Trends and What Your Firm Should be Asking Itself

07.11.13 | Posted By: Susan Duncan
Two things are clear right now. First, dramatic changes have already occurred and will continue to occur in the legal profession (actually, most are affecting all sectors of the economy.) Second, these and other new changes will be permanent, i.e., this is not a pendulum swing that will swing back. The marketplace is driving these Read More

Value Post 4: How Law Firms and In-House Counsel Can Co-Create Value

05.06.13 | Posted By: Susan Duncan
As we proposed in our previous post Value Post 3: Like Law Firms, GCs Must Deliver More Value to Their Clients, general counsel face many of the same pressures that their outside lawyers do when it comes to demonstrating their value to their clients – the business side of their companies. Much of the legal press Read More

Value Post 2: Your Value Proposition Should be a Differentiator

04.15.13 | Posted By: Susan Duncan
Our last post Value Post 1: What Does Value Mean in Law Firms? discussed the meaning of value in the law firm/client context including the ways that clients define and measure the value they receive from their lawyers. This second post explores how firms can articulate value to help them differentiate and excel in attracting, satisfying and Read More

Value Post 1: What Does Value Mean in Law Firms?

04.15.13 | Posted By: Susan Duncan
“Value” is one of the most commonly used buzzwords of the first part of this century. Everyone is talking about it, promoting it, writing about it, offering it, demanding it, trying to measure it and bragging about it. First, let’s start with the Merriam-Webster definition of value: 1: a fair return or equivalent in goods, Read More