Lawyers Should be Great at Consultative and Insight Selling

06.27.18 | Susan Duncan

When lawyers first started exploring the uncomfortable process of “selling” as early as the 1980s not long after the 1977 Bates decision allowing lawyers to advertise, it was uncomfortable and seen as unseemly even sleazy. Over the decades, consultants have adapted sales approaches shifting from the traditional model into consultative selling. This approach has proven effective…

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10 Ways to Make Personal Marketing and Business Development Habitual and Effective

07.26.17 | Susan Duncan

Ask the most successful rainmakers what their secret is to their success and most will tell you that they work on it constantly and relentlessly.  It has become integral to their client work and practice and they do it every day.  Given the pressure lawyers feel to record billable hours, it may seem almost impossible…

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The Millennial Generation in Law Firms – How to Attract and Retain Gen Ys

06.07.17 | Susan Duncan

The law firm model likely will change in the coming years as described in our article The Shape of Things to Come – Tradition Gives Way to a New Model!  These changes may result in the hiring of fewer traditional lawyers out of law school and the advancement of fewer associates to partnership, the hiring…

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Does your firm have the attributes of a world class sales organization?

10.09.13 | Susan Duncan

The Heiman Research Institute conducts an annual survey of worldwide organizations to determine what differentiates those that are the best in sales from all the others. While all types of companies were included in the survey, the report breaks out professional service firms from the rest. Relative to other types of businesses, professional service firms, a category…

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Value Post 2: Your Value Proposition Should be a Differentiator

04.15.13 | Susan Duncan

Our last post Value Post 1: What Does Value Mean in Law Firms? discussed the meaning of value in the law firm/client context including the ways that clients define and measure the value they receive from their lawyers. This second post explores how firms can articulate value to help them differentiate and excel in attracting, satisfying and…

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