How Talent and Culture Can Provide a Competitive Advantage

01.22.20 | Susan Duncan

This article was co-authored by Susan Duncan of RainMaking Oasis LLC and Simmons “Pat” Patrick of Forsyth Search Partners, LLC, a retained executive search firm focusing on senior administrative and operational leadership positions in law, accounting and other professional service firms.   Human Capital as a DifferentiatorMercer HR Consulting, a global HR consulting firm, undertook…

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Let Us Help You Reach Your New Year’s Goals

01.08.20 | Susan Duncan

Happy New Year! While most reports from Q4 indicate that 2019 was a robust year for law firms, others are cautioning that we are still due for a slowdown in 2020.  Now is the time to hone your growth strategies, safely secure your clients and your own talent, and proactively manage into the future.  We…

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Smart Growth Part 1: The Why and How of Growth

09.04.19 | Susan Duncan

As we enter the fourth quarter of the year, it is an important time to be thinking about your firm’s growth strategy for the future. Law firms, like any other business, must grow and adapt to stay relevant and viable. The last ten years of disruption have increased (1) competition from other law firms, clients’…

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Think Before You Say Yes! To Conferences and Speaking Requests

02.06.19 | Susan Duncan

Our last post, Be Intentional About Personal Marketing and Business Development, provided reasons for and tips on how to become more intentional about business development.  One aspect of business development that can become very time-consuming and expensive is attendance and speaking at conferences or seminars.  Before accepting invitations to speak or requesting approval to attend…

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Be Intentional about Your Personal Marketing and Business Development

01.23.19 | Susan Duncan

Most lawyers recognize the need to actively pursue new work by generating repeat business from satisfied existing clients and by attracting new clients to the firm. Too many, however, still engage in random acts of marketing or “throwing spaghetti at the wall and hoping something sticks.” Even effective rainmakers could do a better job of…

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Succession Management Pillar 4 of 5: Leadership Succession and Knowledge Transitions

09.12.18 | Susan Duncan

There are many complex issues related to succession. We have reviewed many of these already in our previous three posts which can be found here, here and here. In this fourth pillar, we will address two important areas that pose particular risk for law firms in two key areas: leadership transitions and loss of knowledge.Loss of…

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A Race to the Bottom for the AmLaw 200 and Below? Doesn’t Have to Be.

06.14.18 | Susan Duncan

A month ago, at a conference on change management, a managing partner of an AmLaw 200 firm asked a question that likely weighs on the minds of most AmLaw 200 managing partners, some of the AmLaw 100 firms and many of those below the top 200. His question was: We hear all the time that…

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Women: Communicate So You are Heard

12.06.17 | Susan Duncan

All of the research on gender bias and communications indicates that there are significant differences in the way men and women communicate. Men often are direct, women indirect.  For men, communication helps achieve a goal, provides an answer; for women, it is more of a process, they want to tell a story and make a…

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Law Firm MDPs and New Delivery Models Part 2 – Subsidiaries

10.18.17 | Susan Duncan

In an effort to offer existing and new clients fuller capabilities and solutions, many law firms have developed wholly-owned subsidiaries often comprised of experts in an industry or service specialty who are not lawyers. As we reviewed in our last post, Law Firm MDPs and New Delivery Models Part 1 – A Primer, clients today…

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Your Personal Brand: (Re)Define It, Burnish It and Manage It

07.12.17 | Susan Duncan

Everyone has a personal brand and it often plays a critical role in professional success, advancement and business development.  Similar to a business’ brand, your brand is a promise of what others will receive from you, what you will be known for and how people react to your personality and approach.  Whether or not you actively…

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Customer Experience (CX) Part 3 – Transform Your Firm with Superior Client Experience

05.10.17 | Susan Duncan

[Note: This post is co-authored by RainMaking Oasis and Jonathan Hollenberg of HawkPartners, a marketing strategy and research firm for Fortune 500 companies.] In our prior two posts Customer Experience (CX) Part 1 – Is It Different than Customer Service  and Customer Experience (CX) Part 2 – Mapping the Client Journey, we discussed the difference…

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Customer Experience (CX) Part 1 – Is It Different from Customer Service?

04.12.17 | Susan Duncan

Providing exceptional and consistent client service is critical to your firm’s success, but to be a real winner, you will have to deliver an exceptional client experience (CX).  With clients now in the driver’s seat and law firms aggressively competing to hold on to clients or take work away from others, we know that excellent…

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Who are Law Firms Really Competing With and Why?

01.18.17 | Susan Duncan

Law firms are facing stiff competition when it comes to holding onto their clients, much less gaining market share. Given the flat growth in available legal work, law firms have been having to “steal” work from other firms to gain share. BTI Consulting’s Market Outlook and Client Service Review 2017 reports that while legal spending…

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Are Project Management and Process Improvement Just Fads?

05.30.13 | Susan Duncan

Like many things occurring in the profession right now, this is a trend that is here to stay. Clients want their legal work done faster, cheaper and smarter and they know that there are good practices in place in other professions and businesses that can be adapted to the practice of law.  Companies like GE…

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Value Post 2: Your Value Proposition Should be a Differentiator

04.15.13 | Susan Duncan

Our last post Value Post 1: What Does Value Mean in Law Firms? discussed the meaning of value in the law firm/client context including the ways that clients define and measure the value they receive from their lawyers. This second post explores how firms can articulate value to help them differentiate and excel in attracting, satisfying and…

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