Are Your Clients Turning into Customers?

02.19.14 | Posted By: Susan Duncan
What’s the difference between a client and a customer? Lawyers, like other professional service providers, consider the term client to be more prestigious and most eschew any reference to clients as customers. But it may just be time to reconsider. First, clients are beginning to act more like custmers and second, law firms could benefit Read More

New Year’s Resolution: Romance Your Clients at Every Turn

01.27.14 | Posted By: Susan Duncan
As we enter into a new year, firms would do well to renew their commitment to really focusing on and taking care of their key clients.  Too often, clients are taken for granted or viewed merely as a source of revenue.  Firms focus on getting new matters, cross-selling and pitching, often without much attention to Read More

Does your firm have the attributes of a world class sales organization?

10.09.13 | Posted By: Susan Duncan
The Heiman Research Institute conducts an annual survey of worldwide organizations to determine what differentiates those that are the best in sales from all the others. While all types of companies were included in the survey, the report breaks out professional service firms from the rest. Relative to other types of businesses, professional service firms, a category Read More

Value Post 4: How Law Firms and In-House Counsel Can Co-Create Value

05.06.13 | Posted By: Susan Duncan
As we proposed in our previous post Value Post 3: Like Law Firms, GCs Must Deliver More Value to Their Clients, general counsel face many of the same pressures that their outside lawyers do when it comes to demonstrating their value to their clients – the business side of their companies. Much of the legal press Read More

Value Post 3: Like Law Firms, GCs Must Deliver More Value to Their Clients

05.05.13 | Posted By: Susan Duncan
Law firms have been so wrapped up in their own challenges that they often neglect to think about the fact that legal departments are also under substantial pressure to deliver value to the business. General Counsel may consider their outside lawyers a “necessary evil,” but many company executives and boards consider their in-house lawyers a Read More

Value Post 2: Your Value Proposition Should be a Differentiator

04.15.13 | Posted By: Susan Duncan
Our last post Value Post 1: What Does Value Mean in Law Firms? discussed the meaning of value in the law firm/client context including the ways that clients define and measure the value they receive from their lawyers. This second post explores how firms can articulate value to help them differentiate and excel in attracting, satisfying and Read More

Value Post 1: What Does Value Mean in Law Firms?

04.15.13 | Posted By: Susan Duncan
“Value” is one of the most commonly used buzzwords of the first part of this century. Everyone is talking about it, promoting it, writing about it, offering it, demanding it, trying to measure it and bragging about it. First, let’s start with the Merriam-Webster definition of value: 1: a fair return or equivalent in goods, Read More

In 2013, Will More Firms Finally Understand that Client Feedback = Better Revenue and Profitability?

01.03.13 | Posted By: Susan Duncan
According to a recent ALM Legal Intelligence Survey, 68% of law firms put “Growing the Firm’s Revenue” as their top business strategy priority and 54% listed “Improving Firm Profitability” as their number three priority. “Client Performance Management and Client Satisfaction Measurement” was a fourth priority, however, only 56% of law firms said they plan to track Read More